THE ULTIMATE BLUEPRINT TO REINVENT YOURSELF IN THE DIGITAL ERA…

Changing societies, changing world of work, and changing technologies mean industries and businesses are being invented every week, month and year. However, most people in mid-career still operate as they did in the 90s. The world has shifted so much in this twenty-first century that anyone who toils on the old model will no longer make a living for life.

In this book, international best-selling author Samuel T. Reddy gives you a blueprint for survival during a career transition. You will discover:

•What to look for and ignore as you navigate midlife

•Leading opportunities in the fourth industrial revolution

•How your mental ecosystem works for you

•The techniques to embrace the complex changing workplace

•Tried and tested leadership transition strategies to get from here to there.

If you are a successful mid-career leader or aspire to become one, this book is for you!

Expand/Close

Does content marketing have a significant impact with consumers?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
What is Content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you start a content marketing effort with limited resources?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
If I’m on a shoestring budget, why invest in content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you gauge long-term success in the short term?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.